For agencies & professional service firms — built in the open

The CRM that pays you back for using it.

Every CRM asks your reps to feed it. SignalCRM is the bet that it should pay them back immediately — XP on the call they just logged, a streak they don’t want to break, a badge worth screenshotting. Not a leaderboard bolted onto a dashboard. Embedded in the data model itself.

And discipline where it belongs: Tax IDs and addresses are required to send an invoice, not to create a lead.
Concept The loop we’re building — the game layer isn’t shipped yet.
Pipeline Ctrl K
🔥 12
LV 7 2,480
HK
Qualified4
Northwind — retainer renewal
On track₹4.2L
Kestrel Digital — audit
New₹90K
Proposal3
Lumen Labs — platform build
Gate: 2 tasks₹18L
Orchard & Co — discovery
On track₹3.5L
Closing2
Fernbank — managed services
Stalled 9d₹7.8L

The core loop

Four keystrokes. No page load. A reward you actually feel.

This is the interaction the whole product is organised around — the reason a rep opens SignalCRM instead of avoiding it. The reward half is still being built; the pipeline it rewards is working today.

01 / TRIGGER

Press Q

The background blurs and a modal drops from the top, already focused. You never left the board.

02 / TYPE

“Call with Northwind”

Tab picks the type, Enter commits. The row appears instantly — optimistically.

03 / REWARD

+50 XP, in gold

It floats up from your cursor. The top-bar counter rolls. That is the entire point of the product.

04 / SOCIAL

The Pulse Wall notices

The right drawer slides out with what you just did. Your team sees it. Then it gets out of the way.

The game layer

Designed in full. Not shipped yet.

Everything on this row is specified, drawn and sequenced — and none of it is live. We would rather show you exactly what we’re building than describe it vaguely.

Badges worth screenshotting

In build

Gold and platinum, sleek. Respect the pro — never a cartoon sticker.

Rainmaker₹10L closed
Clean DeskZero overdue
Locked90-day streak

A streak you won’t break

In build

The cheapest habit mechanic ever invented, and the most effective.

12
days logging before 10am
MTW TF SS

Weekly leaderboard

In build

Resets every Monday, so nobody is permanently behind.

1PRPriya R.3,940
2HKYou2,480
3DMDev M.2,310
4ASAnita S.1,905

The Pulse Wall

In build

Social proof beats static points. Points are boring; being seen is not.

PR
Priya moved Lumen Labs to Closing
2 min ago
+120
HK
You unlocked Five calls before noon
18 min ago
+50
DM
Dev cleared every overdue task
1 hr ago
+80

Straight answers

What’s actually built, and what isn’t

Most pre-launch pages describe a finished product. This one doesn’t, because it isn’t one yet.

Working today

A pipeline that enforces itself

Leads and opportunities on configurable multi-stage pipelines with task-gated stage transitions — a deal can’t move forward while the work that justifies the move is still open. Board and list views, duplicate detection, routing rules, per-source SLAs.

Working today

Set up for real teams

Multi-tenant workspaces with row-level isolation, invitations, and fully customisable roles with manager hierarchy, teams and desks. Quick-add, CSV import with a dry run, or a website form endpoint. Command palette on Ctrl + K.

Being built

The game layer

XP, badges, streaks, leaderboards and the Pulse Wall — everything shown above. Fully designed, sequenced, and not shipped. It is the idea the product is betting on, which is exactly why we won’t pretend it’s already here.

Next

Proposals, invoicing, analytics

Fixed-bid milestones, time & materials and retainers as first-class shapes rather than deals forced into a generic object — plus compliance checked at the moment you invoice, not the moment you type a name. Designed, sequenced, not built.

Before you sign up

Things worth knowing

  • Desktop-first, deliberately. Dense pipeline work belongs on a wide screen. A proper mobile app comes later — not a squeezed-down web page.
  • There are no customers yet, so there are no testimonials, case studies or percentages on this page. Everything here is either built, or labelled as not built.
  • There is no pricing yet, and no trial to start. Leaving your email is the only thing on offer today.
  • Built for small and mid-sized B2B service businesses — software agencies and professional service firms in particular.

Want the game layer the day it lands?

Leave an address. One email, when early access opens.